Copy ad idea for Bausch & Lomb Pure Vision 2 disposable contact lenses.

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The copy leverages on famous characters who are well known for their power of sharp vision & superb confidence to resonate on the product benefit.

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Creative Team { Account Director: Stephen Lau | Design & Art Direction: Koey & The Caveman | Writer: Herbie Phoon | Creative Directors: Stephen Lau / Herbie | Agency: Agreement Design }