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MAD AUGUST BAND

IDENTITY SYSTEM

A set of customised display font that doubles as the rock band's identity system.

 

Items that were sampled for the alphbets were sourced from actual belongings of the band members.

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This work was selected to publish & exhibit in Tokyo Type Directors Club.

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Creative Team { Producer: Warner Music | Band Manager: Steve Lee at August Music | Photography & Video Direction: Chuan at Yipieyaya Studio | Design & Art Direction: Koey & The Caveman | Creative Direction & Planning: Herbie Phoon

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