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MAD AUGUST BAND

IDENTITY SYSTEM

A set of customised display font that doubles as the rock band's identity system.

 

Items that were sampled for the alphbets were sourced from actual belongings of the band members.

This work was selected to publish & exhibit in Tokyo Type Directors Club.

Creative Team { Producer: Warner Music | Band Manager: Steve Lee at August Music | Photography & Video Direction: Chuan at Yipieyaya Studio | Design & Art Direction: Koey & The Caveman | Creative Direction & Planning: Herbie Phoon

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