Clients often have an insecure tendency  to request for their logos to look bigger in their ads, even for art schools. And we creatives dispise that.

 

But what if the logo could become the idea for an ad's key visual? 

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In this brand exercise, different artists are comissioned to render Dasein Academy's trade mark into distinctive works of art.

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The result is both hard sell and intriguingly memorable.

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Creative Team { Artists: Beng Hong / Say Yong / Lian Siah / Ketchup & Mailok / Maiyok / Fei Byrd / Ben Chan / Aston / Herbie / CUE Art | Logo Design & Crafting: Lian Siah / Leo So | Writing & Creative Direction: Herbie Phoon }

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