A long copy Chinese print ad campaign for Dasein Academy Of Art.

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Each ad in the series literally characterizes the psychological symptoms of a typical underachiever in the job market, as if it's a physical disorder.

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The ads end by suggesting the readers to  'AWAKEN THEIR INNER TALENT' by reconciling with the true meaning of art.

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Creative Team { Marketing Team: Soak Wai / Jared | Prop Master: Aston at CUE Art | Photography & Digital Imaging: CUE Art | Word Mark Design: Lian Siah | Art Direction & Design: Ketchup Khor | Writing & Creative Direction: Herbie Phoon |

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