Strategy & idea for the pitching of Volkswagen print campaign.

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The core idea is to engagage the young & urban artisan entrepreneurs with the VW brand as key influencers by using the mutual key attributes of Das Mann (The man) with Das Auto (The car, also existing slogan of VW); which is Das Kraft (The craft).

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Photography is credited to, & proposed to commission, Todd Selby at theselby.com

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Creative Team { Account Manager: Alvin Song | Art Direction & Design: Koey & The Caveman | Retouching: Milok Ho | Writing & Creative Direction: Herbie Phoon | Agency: Grass Studio / 3rd Rock Creative }