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CREATIVE DIRECTION & WRITING
by HERBIE PHOON
DOU HOUZ
LODGE AND VEGETARIAN CAFE
IDENTITY DESIGN
The Chinese character 豆 (dou) means beans, which is the common ingredient for vegetarian food.
And 豆号 (douhau) is the Chinese puctuation for comma, implying to take a break.
Hence, the brand name DouHouz 豆号馆 naturally means a humble little house to rest and enjoy vegetarian delicacies, as the logo illustrated.
Creative Team { Project Managers: Chris & Shun Xia | Interior Builder: Chai | Design: Koey & The Caveman | Brand Naming & Creative Direction: Herbie Phoon
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